Website effects

As technology has evolved, website design has become increasingly valuable in capturing the attention and imagination of visitors. We've created a list of some of our favourite website effects that can be used to achieve just this, and contribute to an all-round pleasant user experience.

Ken Burns website banner animation

The Ken Burns website banner animation effect is a type of panning and zooming effect achieved by adding an animated transition to a digital photograph which creates the illusion of movement. It is commonly used by filmmakers when video material is not available, but can also be applied to website design to increase visual impact and attract attention to specific areas of a photograph. Click here to view an example of the Ken Burns website banner animation effect.

Accordion Slider

An accordion slider is a design utility that enables items to expand and collapse in response to user interaction. Accordions are incredibly useful for revealing additional information to a user and can be combined with subtle animations that contribute to a pleasant user experience. Click here to view an example of a navigational accordion slider.

Jarrett & Lam
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