EU cookie legislation and the effects of implementation
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Earlier in the year new legislation came into effect requiring website owners to ensure that their website get explicit permission from each user before using cookies to store information on the users web browser. The legislation was drawn up in response to complaints that websites were using cookies for behavioural advertising.
There was considerable resistance to the new law as many website developers pointed out that cookies have a wide range of uses, many of which have nothing to do with advertising. The legislation was later deferred for one year to give website owners a chance to comply with the new legislation.
The other main issue is that this legislation only affects EU websites and many EU countries who have yet to apply the directive from Brussels. As it stands the majority of websites have not implemented any changes to comply with the cookie law.