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Blog - How Google Works

When marketing your business online you will more than likely come across a number of buzz words and terms that might sound fantastic but don't actually tell you much about what they are.

Is your website "Google friendly"?

Have you optimised for high volume keywords?

Do you know your SEO from your PPC?

Click through rates...

average CPC...

on page...

off page...

search vertical...

page rank...

link profiles...

I could keep going but I think you get the picture. Online marketing can be a very complex area to deal with especially when it comes to search engines.

When ever we take on a new search engine optimisation client one of the first things we do is try and explain the basics behind how search engines work. Once you understand what a search engine is trying to achieve and how it goes about doing it you will find that everything else starts to make far more sense.

The video below featuring Matt Cutts from Google gives a great 3 minute explanation of how Google does what it does. I would strongly advise watching this before even think about marketing your business online:

 

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