Using Pay Per Click (PPC) advertising such as Google AdWords might not offer the same return on investment as SEO can but in some cases it can be a highly effective way of drawing high value traffic to your website. Combined with the fact that PPC is highly trackable with detailed statistics allowing you to maximise it effectiveness means in some industries it can outstrip all the other forms of online marketing.
Jarrett & Lam Consultings expertise and experience enables us to help you decide if there is a place for Pay Per Click in your advertising budget. We understand how to use PPC to target high value traffic that is most likely to convert into paying customers and clients. Because of our experience with all other forms of online marketing we are also in a fantastic position to understand how PPC fits with other online marketing initiatives so that your overall marketing plan works as well as it possibly can.